Life After Autotune - Pop Music Industry Few DAW plug-ins today produce as much debate among audio engineers and fans as Auto-Tune. In a nutshell, Auto-Tune is an audio tool that allows an engineer to “tweak” pitchy performances by subtly (or sometimes blatantly) altering a singer’s performance and fixing out-of-tune notes. How does a simple plug-in like Auto-Tune create such incredible controversy? Auto-Tune has very interesting, and decidedly unmusical, beginnings. Musician Andy Hildebrand developed Auto-Tune by “analyzing seismic data” when he worked for the oil industry. Being a musician, he decided to use this technology for music, developed Auto-Tune over a period of a few weeks (Prisco, 2014). Pop music was never the same Using Auto-Tune in the music industry has a few competing camps – the purists, the engineers, and the hacks. In one cam...
THE FUTURE OF MUSIC IS NOW. COMPOSER SABRINA PENA YOUNG | MUSIC TECHNOLOGY | FILM | CLASSICAL | OPERA