TOP 3 Music Insider Secrets: How I Use Social Media to Promote My Music
Lately I have had a lot of individuals, from artists to musicians to writers, asking me about how I use social medi - How I have mastered it. The truth is that social media is a fire by trial and error and that just when one marketing idea seems to be working, another comes up that eclipses the first. (This about the graveyard MySpace).
Firstly, if you would like me to give you customized marketing advice for your project, then you can contact me directly through MusicXray, where I do online consultations for musicians, including career coaching, reviewing albums, providing marketing advice, and listening to your music. And all at delivery pizza prices.
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| Click for Music Marketing Advice, Music Reviews, and More |
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| Posts to Reverbnation Go to Facebook and Twitter |
1. Aggregate Your Social Media
What does this mean? This means try to linked as many of your social media sites as possible. For example, when I add a new song to Reverbnation, it automatically posts to Twitter and Facebook. When I post to Facebook, it goes to Twitter. When I post to Wordpress it goes to Facebook and Twitter. When I post to Rebelmouse or Youtube, it can quickly go to half a dozen sites, including Tumblr, Blogger, Facebook, Twitter, Reddit, and more with a few clicks. You can also use tools like Hootesuite that will help you organize your social media. Don't forget sites like Vine and Snapchat, and even Pinterest.
2. Provide Interesting Content
Don't just post "BUY MY MUSIC ALBUM"!!!!! That's annoying and easily ignored. Instead post a combination of interesting posts, personal posts, fun jokes, and videos online. Be sure to avoid stealing content if you can, and add attribution. It's harder with memes, which many times are stolen images in the first place, but try to credit whoever created it since lately there has been a rash of folks getting in trouble for stolen content, even memes. If you can write, share tips and advice or spotlight a fellow artist or new album.
3. Keep Up to Date But Be Effective
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| Youtube, Vine, and Facebook are Great Places for Videos |
You can't keep up with every social media site out there. You would go nuts. So instead pick and choose half a dozen that you find help you the most. Right now I have a ton of sites with my music and films, but I only keep track of a handful that really make a tangible difference while I check up on others on a weekly or monthly basis. This entirely depends on the content you provide. If you are a video guru, then obviously Youtube and Vine may be better choices for your than Pinterest. And if a new site pops up that is all the rage, try to find out of the demographics of that particular site would even be interested in your music and projects. If not, it can't hurt to have a site up, but don't waste too much time on it.
Follow these simple tips and you will be able to share your music on social media without going crazy. Got any questions? Ask in the comments below!
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Award-winning composer and filmmaker Sabrina Pena Young is a recognized expert and speaker on social media, the arts, and the Internet. Contact Young about your latest project, artist development, or speaking engagement: spenayoung@Gmail.com
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