How Songwriters and Music Publishers Make Money in the Digital/Online World
IMRO Music Industry Seminar by Todd Brabec
The online/digital world has changed many of the ways that music is licensed as well as the amount of royalties that songwriters, composers and music publishers receive.
This new world has created many new areas of exploitation and opportunity including music in apps, video games, e-cards, digital jukeboxes and interactive dolls and toys, to name but a few. In addition, many new forms of mechanical licensing and performances have come into existence - locker services, downloads, bundled services, ringtones and ringbacks, subscription and streaming services - all with new royalty rates.
This seminar will discuss the types of deals, the negotiating process and the actual royalties being generated by songwriters and publishers in the online world. It will also cover many of the traditional areas of music licensing (radio, tv and live performances; film, television and advertising song licensing; record sales; songs in musicals, etc.) and tell you how the online world has changed the structure and royalties of all types of music licensing deals.
Todd Brabec, former ASCAP Executive Vice President and Worldwide Director of Membership, is an Entertainment Law attorney, a Deems Taylor Award winning author of the best selling music business book "Music, Money and Success: the Insider's Guide to Making Money in the Music Business" (7th edition, 560 pages), an Adjunct Associate Professor at USC where he teaches the course on Music Licensing, Music Publishing and Film, Television and Video Game scoring and song contracts and a Governing Committee member of the American Bar Association Forum on the Entertainment and Sports Industries.
During his 37 year career at ASCAP, he was responsible for signing most of ASCAP 's successful songwriters, songwriter/artists and film and television composers in addition to significantly changing ASCAP's payment and distribution systems resulting in an increase in annual license fees from 60 million dollars to 995 million dollars and a market share increase from 20% to market share dominance in all major media.