Glen covers:
0:22 - 1. What Branding is and what it is not.
2:22 - 2. Bands have to think of themselves as a business with a commercial model.
3:00 - 3. Musicians need to take Control of their destinies.
3:15 - 4. They have to be Sustainable, Powerful and Enduring.
3:40 - 5. They must have and know what their Point Of Difference is.
4:15 - 6. They must know who their Fans are and know how to communicate with them.
4:26 - 7. Musicians and bands must know their competitors.
5:00 - 8. What is your Vision?
5:12 - 9. What is your goal?
5:23 - 10. What is your Core Purpose?
6:20 - 11. What are your Values? Individually and as a band.
6:40 - 12. What is your Image?
7:24 - Conclusion
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