12 Branding Tips for Musicians with Brand Expert Glen Campbell

In this interview Brand Expert Glen Campbell gives us insights and 12 Branding Tips and some compelling reasons why Musicians and Bands need to become their own Brand. 

Glen covers:

22 - 1. What Branding is and what it is not.

22 - 2. Bands have to think of themselves as a business with a commercial model.

00 - 3. Musicians need to take Control of their destinies.

15 - 4. They have to be Sustainable, Powerful and Enduring.

40 - 5. They must have and know what their Point Of Difference is.

15 - 6. They must know who their Fans are and know how to communicate with them.

26 - 7. Musicians and bands must know their competitors.

00 - 8. What is your Vision?

12 - 9. What is your goal?

23 - 10. What is your Core Purpose?

20 -   11. What are your Values? Individually and as a band.

40 - 12. What is your Image?

24 - Conclusion

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